St. Helens
Area rugs starting at: $1,365
Wall-to-wall: $70 / sqyd
St. Helens brings warmth and textural interest to residential and light contract settings with its heathered colorways and multilevel, low-profile wool loops.
Natural & Chemical-Free: Made from 100% wool, St. Helens is free from dyes, fire retardants, moth proofing, and stain treatments.
Breathe Easy: Wool naturally absorbs VOCs and odors while inhibiting mold growth, helping to improve indoor air quality.
Subtle Beauty: The soft, multi-level ribbed texture adds a refined, understated elegance to residential or light contract settings
Neutral Tones: Available in four natural colorations that enhance the warmth and beauty of any room.
Other Features
Crafted With Care: Made in the USA using wool sourced from small, sustainable sheep farms in the UK, where animal welfare and environmental stewardship are top priorities.
Customize: Create an area rug in the exact size you need with a wool machine serged edge. Or order broadloom for wall-to-wall installations.
Free Shipping: Freight is free on all rug orders. Learn more on our Shipping & Delivery page.
Pure Wool Underlay: All-natural rug underlays are available with this product. These wool underlays or rug pads are a green addition to your home: biodegradable, naturally non-flammable and insulating.
For broadloom wall-to-wall installation, the Pure Wool Underlay (sold separately) can be ordered in full 45' rolls. Please contact customer service for more information.
For custom area rugs, the wool rug pad has a natural rubber and latex layer to help prevent slipping. When you create your custom area rug, you will be asked if you would like to include a rug pad.
For more Pure Wool rug selections, see our Pure Wool collection.
Color tones may differ from product to product due to the natural variability of wool.
Order Preview
- TYPE
Rectangular
- WEAVE COLOR
- SIZE
- BORDER
- ADD-ONS
- NOTES
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Roll Width: 12'
Usage: Indoor, Residential, Light Contract
Backing: Action
Fiber: Wool
Cleanability: Moderately Easy to Clean
Binding Options: Serged
Method of Production: Tufted
Height of Pure Wool Underlay for Broadloom: 0.375" - 0.50"
Height of Custom Wool Rug Pad: 0.25"
This Pure Wool weave is thoughtfully manufactured here in the USA with pure, chemical-free wool from small sheep farms in the UK that focus on sustainable sheep farming and best industry standards for animal welfare and environmental stewardship.
Biodegradable: Wool is a natural, biodegradable fiber, making it one of the most eco-friendly flooring options.
Renewable: As a renewable resource, wool has a smaller environmental impact compared to synthetic alternatives.
Non-Allergenic: Wool is naturally non-allergenic, resistant to bacteria and dust mites, and emits no harmful substances.
Stain-Resistant: Wool’s natural resistance to soiling eliminates the need for chemical stain protection treatments.
Naturally Fire-Retardant: Wool is inherently fire retardant and is therefore not treated with fire retardant chemicals.
Air Purifying: Wool fibers absorb and neutralize indoor air pollutants like formaldehyde, sulfur dioxide, and nitrogen oxides.
Please note: Because this wool is not treated with moth repellents, extra care will be needed to ensure the longevity of this carpet. Guidelines for preventing and treating moth infestations can be found in the care guide.
LEAD TIME
Broadloom: 3-5 business days, plus transit
Area Rugs: 3-4 weeks, plus transit
Production Rush: not available for this weave
Expedited Freight: contact customer service for options and quote
For more information on shipping and delivery options, see our Shipping & Delivery FAQ page.
METHOD
Standard/ Curbside Delivery: Standard curbside delivery means your rug will be delivered by one driver to the curb or to your driveway. The driver is not responsible for carrying your rug into your home or office, unpacking the rug, unrolling it or clearing away packaging. Curbside delivery on all orders is FREE. If you need additional services, consider Enhanced Delivery.
Oversized Rugs: For oversized items, we recommend enhanced delivery service, by appointment.
Enhanced Delivery: This service offers various levels of inside delivery options which may include the following:
over the threshold delivery
placement in the room of the customer’s choice (including up or down one flight of stairs)
unpacking
removal of packaging
assembly and placement of the items
We are happy to provide a quote upon request, taking into account the delivery address and service level preferred. Please state the best delivery contact name and phone number when checking out as the delivery company will need a valid contact number to reach you. Someone must be present at the time of delivery.
Any additional services? Please make a note during checkout of any needs that are above and beyond the enhanced delivery description, and we will gladly give you a quote. Examples include:
carry up (no elevator)
narrow staircase
many stairs
long haul
shifting and moving of any personal furniture