Area rugs starting at: $1,642
Wall-to-wall: $102 / sqyd
For a cleaner, healthier home, look no further than Lassen—a 100% chemical-free, biodegradable wool weave with irresistible loop piles.
No Chemicals: Free of fire retardants, dyes, and chemical treatments. Wool helps improve air quality by absorbing odors and VOCs.
Crafted With Care: Made in the USA using wool sourced from small, sustainable sheep farms in the UK, where animal welfare and environmental stewardship are top priorities.
Soft & Insulating: Lassen's low loop pile offers softness underfoot and excellent insulation, adding both comfort and warmth to any space.
Natural Colors: Available in six neutral tones to suit any interior style, from calming Macadamia and almond to rich Kola.
Customize: Create an area rug in the exact size you need with a wool machine serged edge.
Free Freight: Enjoy complimentary freight on all rug or broadloom orders.
Pure Wool Underlay: All-natural rug underlays are available with this product. These wool underlays or rug pads are a green addition to your home: biodegradable, naturally non-flammable and insulating.
For broadloom wall-to-wall installation, the Pure Wool Underlay (sold separately) can be ordered in full 45' rolls. Please contact customer service for more information.
For custom area rugs, the wool rug pad has a natural rubber and latex layer to help prevent slipping. When you create your custom area rug, you will be asked if you would like to include a rug pad.
For more Pure Wool rug selections, see our Pure Wool collection.
Color tones may differ from product to product due to the natural variability of wool.
Rectangular
Let us know if you have any special instructions for your rug, or click the review button to see your final rug selection.
Roll Width: 12'
Country of Origin: USA
Usage: Indoor, Residential
Backing: Jute
Fire Rating: Flame retardant, passes DOC FF 1-70
Fiber: Wool
Cleanability: Moderately Easy to Clean
Binding Options: Serged
Method of Production: Tufted
Height of Pure Wool Underlay for Broadloom: 0.375" - 0.50"
Height of Custom Wool Rug Pad: 0.25"
This Pure Wool weave is thoughtfully manufactured here in the USA with pure, chemical-free wool from small sheep farms in the UK that focus on sustainable sheep farming and best industry standards for animal welfare and environmental stewardship.
Biodegradable: Wool is a natural, biodegradable fiber, making it one of the most eco-friendly flooring options.
Renewable: As a renewable resource, wool has a smaller environmental impact compared to synthetic alternatives.
Non-Allergenic: Wool is naturally non-allergenic, resistant to bacteria and dust mites, and emits no harmful substances.
Stain-Resistant: Wool’s natural resistance to soiling eliminates the need for chemical stain protection treatments.
Naturally Fire-Retardant: Wool is inherently fire retardant and is therefore not treated with fire retardant chemicals.
Air Purifying: Wool fibers absorb and neutralize indoor air pollutants like formaldehyde, sulfur dioxide, and nitrogen oxides.
Please note: Because this wool is not treated with moth repellents, extra care will be needed to ensure the longevity of this carpet. Guidelines for preventing and treating moth infestations can be found in the care guide.
LEAD TIME
Broadloom: 3-5 business days, plus transit
Area Rugs: 3-4 weeks, plus transit
Production Rush: not available for this weave
Expedited Freight: contact customer service for options and quote
For more information on shipping and delivery options, see our Shipping & Delivery FAQ page.
METHOD
Standard/ Curbside Delivery: Standard curbside delivery means your rug will be delivered by one driver to the curb or to your driveway. The driver is not responsible for carrying your rug into your home or office, unpacking the rug, unrolling it or clearing away packaging. Curbside delivery on all orders is FREE. If you need additional services, consider Enhanced Delivery.
Oversized Rugs: For oversized items, we recommend enhanced delivery service, by appointment.
Enhanced Delivery: This service offers various levels of inside delivery options which may include the following:
over the threshold delivery
placement in the room of the customer’s choice (including up or down one flight of stairs)
unpacking
removal of packaging
assembly and placement of the items
We are happy to provide a quote upon request, taking into account the delivery address and service level preferred. Please state the best delivery contact name and phone number when checking out as the delivery company will need a valid contact number to reach you. Someone must be present at the time of delivery.
Any additional services? Please make a note during checkout of any needs that are above and beyond the enhanced delivery description, and we will gladly give you a quote. Examples include:
carry up (no elevator)
narrow staircase
many stairs
long haul
shifting and moving of any personal furniture